
Sold
20+ Yr Niche eComm w/ Loyal Customer Base
$18,400Asking Price
$35,457Revenue
$7,110SDE
IndustryWebsites and Ecommerce
Established2005
LocationBoston, MA
Employees1
Business Information
Established Brand with History, Systems, and Buyer Pipeline
HIGHLIGHTS
Unbroker FairVal™: $18,431
Listed at $18,400
Online Since 2005 — Nearly Two Decades of History
Home-Based, Fully Relocatable, No Employees
$35K in Annual Sales, $7K Earnings, ~20% Profit Margin
Curated Inventory for Global Tool Collector Audience
Loyal Repeat Buyer Base and Niche Demand
Low Overhead, Easy-to-Run with Minimal Time Commitment
$1,000 in Included Equipment
Opportunity to Expand Listings, Channels, or Categories
(Actual location may vary for confidentiality)
DESCRIPTION
Step into a home-based, niche e-commerce business with 20+ years of credibility and a loyal customer base. This opportunity centers around a curated collection of vintage and collectible tools, catering to passionate buyers including collectors, hobbyists, tradespeople, and re-enactors from across North America, Australia, and beyond.
Founded in 2005, this business has built a reputation for authenticity, quality, and knowledgeable service — resulting in steady sales, strong reviews, and repeat purchases. With 2024 gross sales of $35,460 and Seller Discretionary Earnings (SDE) of $7,110, the model operates at a healthy ~20% margin, all without employees, storefronts, or complex logistics.
The business is easily run solo with flexible hours, and includes $1,000 in photography and listing equipment. Inventory included for the right buyer, and can be transferred along with sourcing contacts and established listing systems to ensure continuity and a smooth transition.
With minimal current marketing and strong customer loyalty, this business is primed for growth. New ownership could expand product offerings, improve digital marketing (SEO, email, paid ads), engage enthusiast communities, or develop content like restoration guides or tutorials to increase authority and organic reach.
Whether you're looking for a low-risk side hustle, an e-commerce asset with global reach, or a flexible business rooted in niche passion, this is a rare opportunity to own something both profitable and meaningful.
Disclaimer:
Unbroker LLC does not guarantee the accuracy or completeness of the information provided in this listing, as it is supplied directly by the seller. Prospective buyers are strongly encouraged to conduct their own due diligence. Any real estate represented as part of this transaction is sold directly by the business or property owner and not by Unbroker LLC.
Retirement
This home-based and fully relocatable business includes essential photography and listing equipment valued at $1,000 to ensure seamless operations. Inventory included for the right buyer. With no physical storefront, no employees, and minimal fixed costs, this business offers maximum flexibility and very low overhead for the next owner.
Seller will provide appropriate training and support as mutually agreed upon by both parties to ensure a successful transition.
This business serves a passionate, underserved niche of vintage and antique tool collectors, hobbyists, and tradespeople. With a 20-year track record and global buyer base, it stands out for its curated inventory and reputation for authenticity. While competition exists, few sellers match its brand trust, specialization, and repeat buyer loyalty across multiple platforms.
Opportunities include expanding product categories into vintage hardware or restoration supplies, boosting traffic through SEO and paid ads, and building repeat sales with email campaigns or loyalty programs. Engaging enthusiast communities and creating educational content like restoration guides can further drive growth and brand visibility.
Additional Details
- Business Type
- Home-Based
- FF&E
- $1,000 (Included)
- Inventory
- $17,500 (Not included)
Internal ID: B013011