Boutique Group Fitness Studio w/ $125K Equipment

This is a coach-led group fitness studio operating under a nationally recognized franchise system in Middlesex County, MA. Members buy unlimited monthly memberships (often with 3- or 6-month commitments), class packs, intro offers, and one-on-one coaching packages, with a 45-minute format that folds warm-up, workout, and stretch into every session. Revenue is primarily recurring and spread across a broad member base, so no single customer drives a meaningful share of sales. The studio runs from a built-out 3,500 sq ft space and is staffed by a team of part-time coaches who lead the classes. The current owner is fully hands-on, covering coaching, personal sessions, member relationships, and day-to-day operations, which leaves clear room for a present operator to formalize systems and drive growth. The sale includes the studio equipment, member relationships, brand presence in the community, and the franchise territory. This is a strong fit for an owner-operator or fitness entrepreneur who wants an established local brand with recurring membership income and upside from marketing and retention programs. Disclaimer: Unbroker LLC does not guarantee the accuracy or completeness of the information provided in this listing, as it is supplied directly by the seller. Prospective buyers are strongly encouraged to conduct their own due diligence. Any real estate represented as part of this transaction is sold directly by the business or property owner and not by Unbroker LLC.

Succession plan; owner pursuing other commitments

The business operates from a spacious, fully equipped 3,500-square-foot fitness studio with ample capacity to support future membership growth. Located in a desirable Middlesex County, Massachusetts neighborhood, the facility is leased for approximately $[hidden] per month, with the current lease extending into early 2027. The sale includes approximately $[hidden] in fitness equipment, providing a turnkey operation with minimal additional capital investment required. Inventory is not included in the sale.

The seller is committed to an organized handoff, including introductions to staff and key vendors, documentation of processes, and a transition period to support continuity for members and coaches.

Demand is driven by members seeking a structured, coach-led group fitness experience rather than an intimidating big-box gym, and the studio has built local brand equity and a loyal community over nearly three years. Revenue is well distributed across many members, reducing concentration risk, and the recurring membership model rewards consistent attendance and long-term relationships. The backing of a nationally recognized franchise system provides proven programming and format, while the community-first culture differentiates the studio from nearby competitors.

The business is well positioned for continued growth, with multiple identifiable opportunities to increase recurring revenue, profitability, and enterprise value. Built on a solid membership foundation, a nearly new build-out, premium equipment, and established programs, the studio offers significant upside without requiring major additional capital investment. A new owner can accelerate membership growth through targeted digital marketing, automated lead nurturing, and enhanced referral campaigns while expanding corporate wellness partnerships with nearby employers, universities, hospitals, apartment communities, and other high-density organizations. Recent ClassPass operational changes have restored greater control over class availability, allowing prime class capacity to be prioritized for higher-value recurring members and improving conversion opportunities. Additional growth can be achieved by expanding programming, semi-private coaching, nutrition coaching, mobility services, specialty workshops, and other premium offerings that leverage existing space and coaching resources. Implementing a structured onboarding and member success program would further improve retention, increase member lifetime value, and strengthen predictable recurring revenue. With scalable operating systems, an experienced coaching team, a loyal member community, and a highly accessible location, the business provides a strong platform for sustainable growth, expanding cash flow, and long-term value creation.